The American fashion industry has been transformed into a religious mystic after winning the presidency and claiming the highest office in the land. Their victory speech was delivered before a multiracial crowd where this ambitious and complex entertainer completely mastered the world of show business. Their use of tremendous publicity to gravitate towards a single dominant market creates an image in people's minds that is very appealing. The hardest thing is to maintain the delivery, by continually reinventing their style. The address was sprinkled with reference to the civil rights struggle coupled with sex and religion which aimed to shock and strike a chord with many people. The use of shocking imagery is a style which will be the most prominent for fall as it provides ample scope to cause outrage. Many cried and nodded their heads while they spoke, surrounded by a clear bulletproof screen on the left and right. Using what can only be described as mediocre talent and competent performance skills they manage to capture the mood of the moment, and maximise vigorous support to the "ultimate lifestyle collection for clever people" using music, film and merchandise. Using clever business skills they have managed to move to the top of the industry by fulfilling a peculiar sense of luxury through planning, personal discipline and constant attention to detail.
References:Barack Obama;
Dorning, Mike.“US President-elect OBAMA.” The News Press, November 5, 2008
Madonna:
Johnston, Ian. “Get a head for business, tune into Madonna. “ The Scotsman, September 23, 2004
Miuccia Prada:
Horyn, Cathy. “It’s Not Just Something in the Air; That’s Miuccia Prada’s Influence.” NY Times, May 16, 2000.
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